Leseempfehlungen

 

NB: Die wissenschaftlichen Artikel und Buchbeiträge sind über EBSCO abrufbar. Der EBSCO-Zugang ist für CIM-Mitglieder über die CIM-Seite erreichbar.

Professional Services (Marketing)

  • Crittenden, V. L., Davis, L. R., Simon, D. L., & Trompeter, G. (2003). Deregulation of professional accounting services in the United Kingdom: integrating marketing and accounting. Journal of Strategic Marketing(11), 37-53.
  • Gardner, H. K., Anand, N., & Morris, T. (2008). Chartering new territory: diversification, legitimacy, and practice area creation in professional service firms. Journal of Organizational Bevhavior(29), pp. 1101-1121.
  • Hodges Silverstein, S. (2013). I Didn’t Go to Law School to Become a Salesperson – The Development of Marketing in Law Firms. Georgetown Journal of Legal Ethics, 26(2), 225-260.
  • Hodges, S. (2009, August). Why the Time Is Right for a College-Level Course in Professional Service Firm Marketing. CPA Practice Management Forum, 5-10.
  • Hodges, S. (2008). Our Professionalism, Their Professionalism… Do Lawyers Respect and Value Marketing? Of Counsel, 27(6), 9-13.
  • Hodges, S., & Nijhoff Asser, M. (2010, February). Dilemmas of Culture and Marketing Strategy. CPA Parctice Management Forum, 5-10.
  • Hodges, S., & Young, L. (2009). Unconsciously Competent: Academia’s Neglect of Marketing Success in the Professions. (L. Taylor & Francis Group, Ed.) Journal of Relationship Marketing(8), pp. 36-49.
  • Koku, P. S. (2007). Turf wars or a misunderstanding of roles: an examination of the relationship between marketers and lawyers within the corporation. Journal of Services Marketing, 21(1), 15-23.
  • Kotler, P., Hayes, T., & Bloom, P. N. (2002). Marketing Professional Services (2 ed.). Englewood Cliffs, New Jersey: Prentice Hall Press.
  • LEGALWEEK. (2012, October 26). The hard sell – profiling the mad men and women who strive to sell law. Retrieved June 12, 2015, from Legalweek.
  • Maister, D. H. (1993). Managing the Professional Services Firm. New York: Free Press Paperbacks.
  • Maister, D., Green, C. H., & Galford, R. M. (2001). The Trusted Advisor. New York, United States: Free Press.
  • Malhotra, N., & Morris, T. (2009). Heterogeneity in Professional Service Firms. Journal of Management Studies, 46(6), 895-922.
  • Morgan, N. A. (1990). Communications and the Reality of Marketing in Professional Service Firms. International Journal of Advertising(9), 283-293.
  • Pothe, C. (2014, July 07). BD in Kanzleien kann man nicht studieren. Retrieved June 12, 2015, from Legal Tribune Online.
  • Scholz, J. (2014). Der juristische Nicht-Anwalt. In A. Cahn, JURAcon Jahrbuch 2014/2015 (pp. 56-58). Frankfurt am Main: IQB Career Services AG.
  • Simon, G. L. (2005). The Case for Non-Technical Client Relationship Managers in B2B Professional Services Firms. Services Marketing Quarterly, 26(4). doi:10.1300/J396v26n04_01
  • Stevens, R. F., Loudon, D. L., & Williamson, S. (1998). Getting It Done: Achieving Law Firm Objectives Through the Development of Effective Marketing Strategies. Journal of Professional Services Marketing, 17(1), 105-118.
  • Stratemeyer, A. W., & Hampton, G. M. (2001). Do Service Professionals Accept the Marketing Concept? Services Marketing Quarterly, 22(3), 1-19.
  • Sweeney, J. C., Soutar, G. N., & McColl-Kennedy, J. R. (2011). The marketing practices-performance relationship in professional service firms. Journal of Service Management, 22(3), 292-316.
  • Tschida, M. H. (2010). The Impact of Market Orientation on the Performance of Professional Service Firms. (U. o. Anglia, Ed.) Norwich.
  • Ueltschy, L. C., Laroche, M., Eggert, A., & Bindl, U. (2007). Service quality and satisfaction: an international comparison of professional services perceptions. Journal of Services Marketing, 21(6), 410-423.
  • Vickerstaff, A. (2000). Legal sector marketing: a contested case. Management Decision, 38(5), 354-361.
  • Young, L. (2010). Business Development for Lawyers: Principles and Practice. London, United Kingdom: Ark Group.

Coaching & Influencing

  • Starr, J. (2012). Brilliant Coaching. How to be a brilliant coach in your workplace. (2nd ed.). Harlow, United Kingdom: Prentice Hall.
  • Vengel, A. (2009). The Influence Edge: How to Persuade Others to Help You Achieve Your Goals. Oakland, United States: Berrett-Koehler Publishers.

Blogroll

  • Kim Tasso | Strategie, Management, Information zum CIM und den CIM-Qualifikationen
  • Haufe | Praxisbeiträge zum Kanzleimanagement und -Marketing
  • Eva Engelken | Klartext für Anwälte und die Kommunikation mit denselben
  • Legal Profession | Recruitment und Ausbildung, jenseits von „Berufsträgern“

 

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